Why a bigger bottle: magnum, double magnum – which one to choose?

Many people are looking for the answer to the question of why a larger bottle is good: magnum, double magnum. The answer is multifaceted, as there are several considerations as to whether or not it makes sense to choose a larger bottle size.

Wine as a gift

Our range of gift packages includes the ideal gift for any occasion. Whether it’s for a name day, birthday, Christmas or to celebrate a business deal. Premium quality wines, real champagne specialities and elegant packaging, such as our wooden gift boxes, are waiting for you.

And here, too, you will find bottles that are not the usual size, but have a larger capacity. But what does it all mean, what is a magnum or double magnum, and why is it different from buying two of the same bottle?

Focus on the tonnage of wines

Wine comes in many different sizes, but around the world there is only one size, the 750 millilitre wine bottle. Winemakers have been bottling wine in glass since around the 17th century, but it was only in the early 1970s that shapes and sizes became standardised, when wine was widely exported and imported. The universal size made transport, storage and the calculation of taxes and duties much smoother.

So 750 millilitres became the gold standard, due to a simple mathematical calculation. In search of common ground between metric and imperial measurement systems, France and the United States agreed to store wine in 225-litre barrels, which is exactly 50 gallons. From there, finding a common denominator, 750 millilitres, was child’s play.

However, this does not mean that all wine is bottled in this size. There is, for example, a split, also known as piccolo, which is 1/4 of a normal bottle, 187.5 millilitres. In addition, there is the 1/2 normal bottle, there are 500 millilitre bottles and there are also larger than standard bottles, such as the 1 litre.

Why a bigger bottle: magnum, double magnum?

And here we are at the magnum bottle, which is 1.5 litres, so two normal bottles. The name comes from the Latin magnus, which means big, huge. In addition to magnum, there is also double magnum on the market, which means three litres, four normal bottles of juice.

For example, this rosé champagne is available in magnum size and comes in a rustic wooden box. Aesthetic, elegant and majestic in appearance, it’s much more than buying two bottles of wine.

Luxury and practicality

Magnum and double magnum bottles have long been associated with luxury and exclusivity, often reserved for the most prestigious wines. However, they also offer other benefits, such as better ageing conditions for the wine, as the larger bottle size reduces the air/wine ratio, slowing down the oxidation process.

The magnum or double magnum can be the centrepiece of any gathering, its impressive size drawing attention and encouraging conversation, setting the tone for a memorable celebration. Perfect for gift-giving, the size is generous and thoughtful, ideal for wine lovers.

Of course, we can also consider the practicality of getting twice as much wine but handling fewer bottles. In the case of magnums and double magnums, it’s more about speciality and luxury. As is the case with our webshop range in general, 90% of our imported products are of high quality and we have exclusive distribution rights for the drinks we sell.